Tag: SEO
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What is Local SEO?
Every small or multi-location company can grow their business and attract more customers using local SEO strategies. In this local SEO guide we explain what local search optimization is, and why using a local SEO company can help improve your online visibility. What is Local SEO Marketing? Local SEO (Local Search Engine Optimization), sometimes referred…
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What Is Keyword Grouping and How Can It Help Your Business?
When it comes to Search Engine Optimization (SEO), it’s tempting to focus on a single keyword and attempt to rank very well for it. While this seems like a sound strategy, it causes you to miss out on bigger opportunities to improve your rankings. ‘Keyword grouping’ helps you take advantage of those opportunities. In this…
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Readability Score: What It Is, Why It’s Important, & How to Get a Good One on Every Post
Writing is, at its core, communication. If you are unable to communicate your point to your audience, you fail. Regardless of how well-thought out your argument is, how large your vocabulary, or how salient of a point you’re making…if people have no idea what you’re talking about, it’s all for nothing. Luckily, we can quantify that…
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SEARCH ENGINE MARKETING (SEM) OR SEARCH ENGINE OPTIMIZATION (SEO), WHICH IS MORE EFFECTIVE?
If you are related to the field of Digital Marketing in anyway, you might have heard about SEM and SEO. These are like the two sides of a coin and are among the most effective strategies to rank in the Search Engine Results Pages (SERPs). The question you might want to ask would be that…
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How to Get Your WordPress Website to Show Up in the Google Answer Box
Most websites rely on organic traffic for attracting new visitors. This means you’ll probably need to compete with hundreds if not thousands of other pages for the keywords your content targets. In other words, you need to be better than the competition if you want to climb to the top of relevant Search Engine Result Pages…
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Local SEO: An Easy to Understand Guide
Your SEO strategy is strong. But have you thought about honing in on your local community? With a focus on local SEO, you can benefit from both general internet searches as well as specialized traffic that will bring in local customers and foot traffic. If you have a physical location, targeting locals can be even…
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Google’s Mobile-First Index Is Changing the Rules of SEO
Smartphones are everywhere. Roughly three-quarters of Americans now own smartphones, which is incredible considering less than half as many owned smartphones just six years ago, according to the Pew Research Center. Perhaps even more striking is that 92 percent of 18 to 29 year olds own smartphones. The dominance of mobile devices over traditional desktop…
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Google’s mobile-first indexing: what does it mean for SEO?
Google has announced that mobile-first indexing is now rolling out, almost a year and a half since it originally unveiled plans to change the way it ranks mobile and desktop pages. During this time, the search giant has been experimenting and testing the implementation of a mobile-first search experience and now it’s ready to roll out the…